Professional Biography

Performance-driven category management and Go-To-Market (GTM) professional with a proven record of building business verticals from scratch and delivering revenue growth across online and offline channels. Skilled in P&L management, sales enablement, and business development, with expertise in designing scalable processes, driving automation, and achieving cost optimization while ensuring sustainable growth.

Strong background in strategy and operations, with the ability to align marketing enablers directly to sales outcomes. Adept at conducting in-depth market and competitive analysis, identifying growth opportunities, and executing actionable strategies that increase market share and enhance profitability. Known for program management excellence, managing cross-functional teams, and ensuring seamless execution of high-impact initiatives that accelerate time-to-market and improve operational efficiency.

Versatile career spanning IoT, consumer durables, retail, fintech, management, and IT consulting, bringing a unique perspective in integrating industry best practices into innovative GTM approaches. Demonstrated success in digital transformation, multi-channel distribution, category expansion, and customer engagement strategies, contributing to strong top-line and bottom-line results.

Recognized as a collaborative leader and problem solver, with advanced skills in stakeholder management, cross-functional leadership, and performance optimization. Combines analytical rigor with creative thinking to deliver measurable business impact in competitive markets. Passionate about leveraging technology, data, and strategic marketing to build future-ready organizations and create long-term value.