Professional Biography

Results-oriented healthcare marketing leader with over 18 years of progressive experience in brand strategy, digital transformation, and corporate communications across India’s top healthcare institutions. Currently serving as General Manager & Head of Brand, Digital & Communications at HealthCare Global Enterprises (HCG Hospitals), overseeing marketing for 25 hospitals nationwide.

At HCG, successfully led a large-scale digital transformation that tripled website traffic, improved conversion rates by 40%, and contributed to a ₹50 crore annual revenue increase through new patient acquisition. Spearheaded integrated patient engagement campaigns, driving a 35% rise in inquiries and 30% growth in consultation bookings, while scaling digital revenues from ₹18 Cr in FY22 to ₹281 Cr in FY25.

Expert in leveraging marketing automation and data-driven insights, improving funnel efficiency by 50% and achieving a 6:1 Return on Ad Spend. Executed impactful brand partnerships, including aligning HCG with Gujarat Titans (IPL), significantly boosting visibility and patient engagement.

Previously held senior leadership roles at Fortis Healthcare, Motherhood India, BGS Global Hospitals, and Wockhardt Hospitals, with accomplishments in multi-channel campaign execution, ATL/BTL activations, patient acquisition strategies, and media relations that elevated brand reputation.

Recognized for strategic leadership, stakeholder management, and unifying brand voice across geographies, building trust and loyalty among patients. Skilled in driving measurable business growth through marketing innovation, brand positioning, and corporate communications, consistently delivering strong outcomes in a highly competitive healthcare sector.